Your host, Gerry Foster, talks with the Founder and CEO of Funnelytics, Mikael Dia. Mikael introduced the four critical phases of the customer journey cycle: plan, launch, measure, and optimize. He stressed the importance of meticulously planning out the entire customer journey, considering every traffic source, action, and touchpoint. The launch phase is where the rubber meets the road, with the creation of pages, crafting copy, and ad setup. The measure phase is about data analysis, understanding conversion rates, and calculating return on investment. Finally, the optimization phase is when the magic happens, tweaking and refining elements to enhance performance.Mikael's journey to founding Funnelytics was unconventional. He started in civil engineering but was captivated by the online business world and the challenge of converting strangers into loyal customers. This passion led him to create Funnelytics, a platform that solves this very puzzle.To learn more about Mikael's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.

Your host, Gerry Foster, talks with the Owner, Luxury Travel Advisor, and Travel Industry Content Creator of Bella Travel Planning, Becky Lukovic. Becky's passion for crafting one-of-a-kind travel experiences was palpable. As the owner of Bella Travel Planning, she has carved out a niche in the luxury travel market, specializing in adventures as unique as her clients. From culinary escapades and wine tours to private villas in Tuscany and adventures in remote corners of the world, Becky's agency is dedicated to tailoring each trip to the individual's desires.One of the key takeaways from Becky was the importance of personalization in travel. Becky's approach is far from the cookie-cutter group tours that many travelers are accustomed to. Instead, she focuses on creating bespoke experiences that honor the visions and preferences of her clients. To learn more about Becky's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.

Your host, Gerry Foster, talks with the Digital Strategist and Keynote Speaker, Karen Yankovich. Personal branding is more than just a buzzword; it's the cornerstone of your professional identity. Karen Yankovic, the mastermind behind a company that specializes in personal branding, joined me to unravel the intricacies of creating a brand that resonates with your audience and aligns with your career aspirations.A strong LinkedIn profile is the foundation of a robust personal brand. Karen emphasized the significance of this platform in building authentic relationships with potential clients, collaborators, and media contacts. It's not just about having a profile; it's about strategically using LinkedIn to connect and engage with others in a meaningful way.To learn more about Karen's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.

Your host, Gerry Foster, talks with the CEO of IROC Marketable Business Solutions, Cori Fonville Foster. Cori's company, IROC Marketable Business Solutions, based in Virginia, serves clients across the United States, focusing on the power of organic marketing. She's passionate about helping entrepreneurs utilize their existing resources and networks to reach potential clients without breaking the bank. During our conversation, Tori emphasized the importance of building quality leads through organic methods, such as creating compelling lead magnets and engaging with potential clients on social media platforms like Facebook and LinkedIn.To learn more about Cori's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.

Your host, Gerry Foster, talks with the CEO of TeamBuilding, Michael Alexis. Michael's path to becoming the CEO of a leading team-building company is as intriguing as it is inspiring. Transitioning from a career in law to marketing, and finally to team building, Michael, alongside co-founder Tasha Dusky, has propelled Teambuilding.com to remarkable heights. Tasha's expertise in positive psychology has been instrumental in shaping the company's mission to create happier workplaces.When the pandemic hit, Teambuilding.com was quick to adapt, becoming the first to offer virtual team-building events on a large scale. This pivot not only allowed them to survive but to thrive, amassing an impressive client list of over 43,000, including tech giants like Apple, Amazon, and Google. Their success is a testament to the power of innovation and agility in business.To learn more about Michael's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.

Your host, Gerry Foster, talks with the Founder and CEO of Virtual Latinos, Jaime Nacach. Virtual Latinos isn't just any recruitment agency. It's a bridge between two worlds, connecting skilled professionals from Latin America with US companies aiming to grow efficiently. Jaime, based in San Diego, has built a platform where businesses can save time and money without compromising on talent quality. The range of virtual professionals they offer goes beyond administrative assistance, encompassing sales, marketing, customer support, and even finance.When asked about the specialties provided, Jaime highlighted the diversity of roles available through Virtual Latinos. From general admin work to graphic design and tech support, they focus on non-technical roles that are nonetheless crucial to a company's operations. This approach ensures that businesses can find the right fit for their unique needs, without the high costs often associated with specialized talent.To learn more about Jaime's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.

Your host, Gerry Foster, talks with the CEO of Catapult Bookwriting, Mike Ulmer. Mike specializes in helping individuals uncover and share their unique stories, a skill that is invaluable in the world of branding. In this blog post, I'll share some of the key insights from our discussion, which touched on everything from baseball to taxation.Mike delved into the importance of having a signature story and how it can be leveraged in various aspects of branding, including social media, books, and speaking engagements. Mike explained that uncovering one's story often involves digging deep into formative experiences, failures, and valuable lessons learned.He shared an example of a business consultant who, having grown up feeling insecure about money, eventually ventured into wealth management to help others avoid that feeling. This story not only gives insight into the consultant's values and mission but also makes him more relatable and trustworthy.To learn more about Mike's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.

In this episode, your host, Gerry Foster interviews Reverend Lynita Mitchell-Blackwell, an intuitive business coach. Reverend Mitchell-Blackwell shares her personal journey from burnout to fulfillment, and how this led to her current work helping others achieve balance and joy in their lives. She discusses her Live Life on Fire process, her approach to coaching, and the importance of separating self-esteem from worldly success. The conversation also touches on the topic of false prophets in the coaching industry. Reverend Mitchell-Blackwell's methods involve meditation, breathwork, prayer, and self-reflection, and she emphasizes the importance of aligning one's life with their goals and purpose.To learn more about Reverend Mitchell-Blackwell's work, click HERE and HERE.Check out Reverend Mitchell-Blackwell's book HERE. Think you'd be a great guest on the show? Apply HERE.Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.

Your host, Gerry Foster, talks with the Professional Keynote Speaker of BestFirstNow, Kolby Goodman. Kolby's journey began when he fell out of love with his corporate IT management job and started a career coaching business. He discovered his knack for effective communication, connection, and self-advocacy, and decided to help others do the same. Over a decade, he assisted over 4,000 people, delivered over 200 keynotes and workshops, and identified a glaring issue in the corporate world - poor hiring practices.Kolby noticed that many managers, whether unintentionally or intentionally, were driving away talented individuals. Good companies were turning into bad ones, and capable managers were becoming frustrated due to ineffective hiring practices. Drawing from his client experiences, Kolby sought to help companies and leaders better communicate their needs, identify rock star candidates, and onboard them in a way that empowers both parties.To learn more about Kolby's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.

In this episode of the Brand-Forward Leadership podcast, host Gerry Foster interviews Jodi Krangle, a voice actor and host of the Audio Branding Podcast. They discuss the importance of sound in branding, with Jodi explaining how her company provides branded voices for various projects. She also shares insights about the voice-over industry, advising against the misconception that creative services are not worth investing in. Jodi emphasizes the significance of having a consistent and uniform sound for a brand, as it helps in creating an emotional connection with the audience. Gerry, being a brand strategist, acknowledges the power of sound in differentiating a brand.To learn more about Jodi's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.

Your host, Gerry Foster, talks with the President of Coach Rori Raye, Rori Raye. Rory is a relationship coach and founder of the Roy Rae Method of Coaching. Rory, with her vibrant appearance and energy, has been a stalwart in the relationship coaching industry for two decades. Her journey began with mending her own troubled marriage and love life, which eventually led her to author a book, meet influential figures in the industry, and develop her unique coaching method.Rory's approach to coaching is rooted in the belief that doing business from a feminine energy perspective is crucial. She is passionate about helping women achieve success without resorting to masculine energy techniques.To learn more about Rori's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.

Your host, Gerry Foster, talks with the Founder of Kelsey Formost : Magic Words Copywriting, Kelsey Formost. Kelsey's expertise lies in emotion-driven copywriting. She believes that the key to effective copywriting is to tap into the emotions of the audience. After all, humans make decisions based on emotions. She noticed a gap in the industry, particularly in B2B and large corporations, where copywriting often lacked a human touch and personal storytelling.Her mission is to infuse personal, emotion-driven storytelling into copy in a way that doesn't come across as a sales tactic. She aims to connect with people who already have a problem that her clients can solve. This approach resonates with me, as I believe in the power of emotional-based branding and storytelling.To learn more about Kelsey's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.

Your host, Gerry Foster, talks with the Founder of Exitable, Tracy Gunn. Tracy is a business coach rather than an exit strategist. She believes that every small business owner is a superhero, capable of building something from nothing. Her company, Exitable, aims to educate and assist these superheroes in maximizing the value of their businesses before selling.One of the key points Tracy emphasized was the importance of understanding the value of a business and how to increase it. While branding is valuable, it needs to be backed up by profit. Potential buyers are looking for businesses that can generate income without requiring their constant involvement. Tracy suggests implementing systems, technology, and delegation to create a more valuable and efficient business.When asked, Tracy explained that she provides consulting services to help business owners implement strategies to increase their business value, she explained that they work directly with owners, especially those who are ready to retire or sell. They help owners identify their goals and needs, estimate the current value of their business, and develop a plan to reach their desired selling price. They also provide support and guidance throughout the implementation process.To learn more about Tracy's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.

Your host, Gerry Foster, talks with the CEO of Proven Principal, Nathaniel Provencio. Nathaniel Provencio has worked in the public education field since 2001 as a classroom teacher, building administrator, and associate superintendent. Nathaniel is a regional, state, and nationally awarded leader, author, and speaker. Nathaniel partners with schools and districts across the United States to provide school leadership coaching, collaborative teaching and planning structures, school success audits, and community engagement enhancements. Contact Nathaniel to learn how to move your school or district to the next level.To learn more about Nathaniel's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.

Your host, Gerry Foster, talks with the Corporate Strategy, Finance, and M&A Expert of Inflection 360, Michael Roub. Inflection 360 provides strategic direction to clients to increase operational efficiency, enhance profit, and maximize value. Their team provides several services to best address client needs, including business plan development, market assessment, targeting and acquiring other businesses, restructuring, and exit strategy development.While Inflection 360 has expertise across many industries of all sizes, they have developed a particular strength in healthcare. Their team has significant experience working with clients across an array of healthcare specialties, including dental and medical practices, surgery centers, and home health businesses. While healthcare offers substantial opportunities, it also requires navigating challenging and changing regulatory considerations. Their hands-on healthcare experience and industry-leading knowledge set them apart.To learn more about Michael's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.

Your host, Gerry Foster, talks with the Founder and CEO of InvestorComps, Mark Jackson. InvestorComps is a real estate valuation and training organization that recognizes valuation knowledge is the key to unlocking profitability potential. For anyone seeking to realize financial freedom, Mark and his team believe that there’s no better path forward than the InvestorComps valuation-first approach. Mark Jackson, fondly known as MJ, has become the go-to Valuation Specialist for people who want to achieve more in their real estate investing business. In 1999, MJ founded an appraisal company and soon after, found his true gift was analyzing property value for real estate investors. Once MJ began investing in himself, the floodgates opened. Since 2000, MJ has been able to close real estate transactions totaling in the millions and maintains a substantial net worth.To learn more about MJ's work, click HERE, HERE, and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.

Your host, Gerry Foster, talks with the  Financial Advisor of True Legacy Financial Planning, Keith Conley. The goal at True Legacy Financial Planning is to use biblical principles, wisdom, and extensive experience to help simplify the complicated when it comes to your finances to help you avoid costly mistakes and be more confident in the future.Financial planning should be done with you and not just for you. You are a vital participant in this process. Every financial plan is based on your unique objectives and personal circumstances. True Legacy Financial Planning emphasizes collaboration and believes quality service depends upon an exchange of ideas between you and your advisor.To learn more about Keith's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.

Your host, Gerry Foster, talks with the Co-Founder of FreeTime Solutions, Barry Coziahr. FreeTime Solutions exists to help business owners and managers get their free time back by providing strategies and solutions that focus on ROI and automation. FreeTime Solutions is a different kind of marketing agency. They specialize in blending high-tech solutions while keeping your genuine voice throughout your marketing.FreeTime Solutions is a vibrant and fast-growing brand and business design agency that gives their clients the ability to work with a professional team of experts, across a broad range of competencies, without the need to employ full-time staff of their own.To learn more about Barry's work, click HERE, HERE, and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.

Your host, Gerry Foster, talks with the President of Fitzness International, Fitz Koehler. Fitz Koehler is a fitness innovator, with a Master’s Degree in Exercise and Sport Sciences from the University of Florida, who has been teaching fitness around the globe for decades. Fitzness International is a fitness company that specializes in fitness education via mass media.Fitz’s mission is to tack ten years onto everyone’s life she comes across. Fitzness is not only an aggressive force in the worldwide push to increase health; Fitz has created a brand. Fitzness is a gimmick-free, innovative, concise, fun, and attainable form of fitness.To learn more about Fitz's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Gerry's work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.

Your host, Gerry Foster, talks with the Melanated Authors, Lesley Bracero and Natoia Franklin. The Melanated Authors are educators with 45 years of experience who are dedicated to exposing children to multicultural literature and effective reading strategy instruction. They are dedicated to offering services for schools, daycare centers, and educational organizations. Moreover, they also offer services to individuals within their community. To learn more about Lesley and Natoia's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Gerry and his work at Gerry Foster Branding? Check out his website at https://gerryfosterbranding.com/.